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Why is CRM important for Start-ups?

Every start-up is eager to start selling to start operating and make money. However, a common mistake when starting a new company, is that some firms think that being a small company equals no need for certain operating procedures. This is when they are setting themselves up to fail. One of the most important aspects for a company is making sure that to keep track of the sales process. This means, identifying ones’ potentials as well as identifying which sectors are providing the company with the largest percentage of the turnover. This is all possible by making sure that during daily operating procedures, a firm gives importance to the use of a Contact Relationship Management (CRM) system.

 
Let’s start by saying that for us, at Holistic, we use our CRM system for all contacts, keeping track of suppliers, partners and even employees. Having all this info within our CRM system gives us the possibility to always have this information available and updated.

Keeping Track of Contacts
With the increase of employees, it is important that information about company’s contact is shared. This can be done very easily if all information about the contacts are stored within a CRM system. When employees search for a contact, they can find the information and activities related to said contact. If the CRM system is maintained, the information stored in the system can help an employee focus on the job at hand and be more efficient.

Emails, Quotes and Discussion
What is the most important system to have in place when starting a business? An email account. Most start-ups can operate with just an email account. However, when the start-up has 5 to 6 employees constantly updating each other, the project can, in turn, be a huge headache. In our line of work, we meet […]

April 29th, 2015|Blog|Comments Off on Why is CRM important for Start-ups?|

Should I Move to the Cloud?

Cloud computing is something that is nowadays the norm for most services we use. Large tech companies like Microsoft, Google and others have shifted to providing all their services in the cloud. Most users do not question these companies because you either use their service in the cloud or you find an alternative. However when you are not Microsoft or Google, explaining clients the benefits of having their system in the cloud can be a daunting task. We compiled an article listing what we believe are the pros and cons of having your systems in the cloud.

Pros in the Cloud
Focus on your business operations
When having a system installed on premises, one thing that most users forget is that the server needs to be maintained. Running costs to make sure that everything is being backed up, hardware maintenance and upkeep of your hosting environment, is a cost that some users do not factor in. The examples mentioned above are just the start of what goes into providing an excellent hosting environment for a system. Most users do not have the proficiency to do the above mentioned tasks, apart from the fact that most probably hosting is not their line of work.
 
Having systems in the cloud will make sure that all the hosting related tasks are handled by the hosting provider. Most probably, not even the company selling you the software will handle these tasks (which is also a good thing). The hosting provider (data centre) will provide your software supplier with environment and daily tasks to make sure that systems keep running without any issues.

Cost Efficient
Having systems in the cloud is a very cost efficient way to maintain, use and upgrade systems. Keep in mind, […]

April 1st, 2015|Blog|Comments Off on Should I Move to the Cloud?|

3 Great Reasons to Re-design your website

With Social media being an integral part of businesses, one might not give a website that much importance any more. We meet clients that have the wrong impression that a facebook page will be enough and a website is a marketing tool that is now being replaced. While we agree that utilising social media to reach your target market is important, one should not replace the other. Keeping your company website up-to-date is something not to be taken lightly, especially if you notice that your site’s conversion rates are not as expected. We’ve listed three points why you should consider to re-design your website.
CMS System Out of Date
With the use of open source CMSs it is the outmost importance that your CMS, plugins and modules are kept up-to-date. While we are firm believers that CMSs are a must in today’s website development, it is also important to keep in mind that vulnerabilities are always present due to the fact that the website is code is available for everyone. When a vulnerability in a CMS or plugin is found, this is resolved immediately due to the issues such vulnerabilities can cause. However it is up to the webmaster to keep the website updated to avoid any potential issues. Most hosting provider will demand that you keep your website updated since it can cause blacklisting of the server’s ip. Make sure that your website is updated regularly and that you webmaster ensures that your website is residing on a server with no blacklisting issues.

Website Looks Outdated
Mobile devices have become an integral part of our lifestyle. If you have a website that is not optimised for mobile devices this can be an setback for your current users. […]

March 16th, 2015|Blog|Comments Off on 3 Great Reasons to Re-design your website|