5 Reasons Your Business Should Utilise Social Media

For forever and a day, humans have wanted to find ways to connect with one another despite the miles between them or unruly time for a meet-up. Solution after solution, we’ve moved into an era in which making personal connections got easier and more effective, so why not take advantage of this for your business?

Depending on the type of business, social media platforms such as Facebook, Instagram, Pinterest, and YouTube – the list goes on, would ideally be linked to an official, personalised website which displays your company’s brand wholly.

Below are the five top reasons you should have your business on a social media platform.

1) It’s free!: A business can spend around €3000 – €7000 on public relations management (PR), and although this proves to be profitable for the business in most cases, start-up companies might consider this as a bit too costly and would opt out of it. Fortunately social media platforms are free, for the most part- and in actual fact could become a source of revenue for the business through advertisements.

 2) It’s where everyone is: Precisely that. Social media platforms have taken over, and it’s almost a guarantee that your target audience has featured itself on them. The greater social media platforms, such as Facebook, enable an individual to construct a personal profile and then utilise features such as instant messaging (IM), video chatting, gaming, and browsing through a news feed which contains information, stories, and reports published by other profiles that he or she follows. Simple enough, right? With this in mind, each individual has his or her own ‘web’ of connections with other individuals – and both good and bad news travels fast from web to web; and that is how you […]

August 28th, 2015|Blog|Comments Off on 5 Reasons Your Business Should Utilise Social Media|

5 Tips for Great Customer Service

A business is worth nothing but paper clips and pencils without customers; so it is advisable that apart from supplying the product or service, the business would also be on good terms with them.

Unfortunately we live in a cruel world in which bad experiences are shared and spread around like the plague, and good experiences are taken for granted and kept to oneself; or at most, shared with the close ones. Nonetheless, here are five tips for great customer service that guarantee positive talk on your customer’s lips.

1) Say ‘Yes’! : Yes, saying ‘yes’ and going out of your way (within reason) to satisfy a customer will certainly leave a positive impression on them, because it conveys that you can provide them with virtually anything related to the service or product – this will then build a good relationship with the customer, who will indubitably return to you for another custom.

2) Give more than expected: Sometimes in business things are preferred to be kept simple, and solely do ‘what it says on the tin’; but people tend to appreciate the extras. Let’s take a dry cleaning business as an example. Somewhere in the logo or slogan the service that the businesses provides is already quite self-explanatory; they dry clean. However, the business can provide other peripheral services such as delivery, flexible opening hours, regular washing of other fabrics, etc. When a customer sees that this business provides more than just ‘what it says on the tin’, it will entice them to use their service. Also, people love free things – so finding a good work-around to provide as many free things as you can will always go down well with the customer.

3) Anticipate needs: Everybody has […]

August 21st, 2015|Blog|Comments Off on 5 Tips for Great Customer Service|

Should I Upgrade to Windows 10?

Windows 10: Microsoft’s latest Operating System so great that it surpassed the traditional counting system we all abide by, and skipped the number ‘9’ to go straight to Windows 10.

Excitement has been accumulating within the Windows fan-boys and fan-girls during the past few weeks of countdown until the long-awaited launch of Windows 10. The new OS boasts not only the return of the bitterly missed ‘Start’ button, but also an aesthetically minimalistic revamp of the user interface, new features such as Cortana (a virtual personal assistant), the new Edge browser, and some other great looking features. However, now that it is released – should you upgrade so soon?

As a general rule, a new piece of software, especially an OS, should be given around four months to a whole year before being used commercially; the reason being that a newly released program is typically infested with bugs, and a few months trial period give the manufacturers time to roll out updates; ironing out any creases.

Despite it being primitive human nature to want things which are free, and yes, Windows 10 is free up until the 29th of July 2016 – I will not be taking the lack of price tag into consideration.

With that in mind, here are three good reasons to upgrade to Windows 10:

1) It looks marvellous – The first noticeable change is the new, minimal look Windows 10 has been given – although this was somewhat predictable in view of the fact that recent Microsoft products, such as Office 365 online and Microsoft Office 2013, have been moving away from the ‘bubbly’ icons to more square-like and minimal designs.

Windows 10 introduced new applications to open video and audio files, and one cannot help […]

August 14th, 2015|Blog|Comments Off on Should I Upgrade to Windows 10?|

Why is CRM important for Start-ups?

Every start-up is eager to start selling to start operating and make money. However, a common mistake when starting a new company, is that some firms think that being a small company equals no need for certain operating procedures. This is when they are setting themselves up to fail. One of the most important aspects for a company is making sure that to keep track of the sales process. This means, identifying ones’ potentials as well as identifying which sectors are providing the company with the largest percentage of the turnover. This is all possible by making sure that during daily operating procedures, a firm gives importance to the use of a Contact Relationship Management (CRM) system.

Let’s start by saying that for us, at Holistic, we use our CRM system for all contacts, keeping track of suppliers, partners and even employees. Having all this info within our CRM system gives us the possibility to always have this information available and updated.

Keeping Track of Contacts
With the increase of employees, it is important that information about company’s contact is shared. This can be done very easily if all information about the contacts are stored within a CRM system. When employees search for a contact, they can find the information and activities related to said contact. If the CRM system is maintained, the information stored in the system can help an employee focus on the job at hand and be more efficient.

Emails, Quotes and Discussion
What is the most important system to have in place when starting a business? An email account. Most start-ups can operate with just an email account. However, when the start-up has 5 to 6 employees constantly updating each other, the project can, in turn, be a huge headache. In our line of work, we meet […]

April 29th, 2015|Blog|Comments Off on Why is CRM important for Start-ups?|